Designing resiliency for the
Partnership for Civil Justice Fund
Founded in 1994, the Partnership for Civil Justice Fund aims to protect the constitutional and civil rights of activists, protesters, and oppressed communities through pro-bono law and litigation.
Design Objective
A dynamic brand identity system for website implementation that reflects the people, supports freedom & the movement, and is stronger than the powers that threaten such.
Target Audience
The brand identity of PCJF is designed to authentically speak to activists, protesters, oppressed communities, and all supporters of a free democracy.
Deliverables
The Logo Collective
The PCJF official logomark is the stand alone graphic symbol.
It represents defending democracy in the courts and in the streets.
LOGO MARK
Usage: favicons
WORD MARK
Usage: letterheads, documents
LOGOTYPE
Usage: website, socials, press
ACRONYM LOGOTYPE
Usage: square social profiles
Alternatively Considered Logos
Typography System
The PCJF typographic system is the stand alone graphic symbol.
It represents defending democracy in the courts and in the streets.
Sans-serif: Noto Sans
Visual Usage: Headlines, leadlines, paragraphs, captions,
Serif: Noto
Visual Usage: Headlines and quotations
Color Palette
The PCJF official logomark is the stand alone graphic symbol.
It represents defending democracy in the courts and in the streets.
Dark
Light
Primary #1
Primary #2
Neutral
The Identity System Guidebook
The guidebook allows the client and the website designer to implement the brand identity system.
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A monstrous transformation from an average joe cafe to a killer L.A hotspot.