Monster branding for

HORROR VIBES COFFEE

As the Creative Director of Horror Vibes Coffee, I resurrected an ordinary cafe into a dark and twisted haven for horror fans and coffee addicts alike. Single-handedly leading a full rebrand, forging alliances with movie studios, summoning a cult following, and unleashing a never-before-seen marketing strategy, the cafe now thrives as a sanctuary where the love of horror and caffeine collide.

OBJECTIVES

A dynamic, engaging brand identity system that references horror media culture while allowing movement for fast business growth and design compatibility with the vast array of horror aesthetics.

ACHIEVEMENTS

Doubled store revenue within a year.

Directed partnership events for prominent movie studios

Grew social media following by 35K

DESIGN WORK

Brand identity system

Drink and menu design

Promotional event design

Interior design

Catering booth design

It all starts with a killer

IDENTITY

I began the Horror Vibes Coffee transformation with a strong and versatile brand system. Utilizing my extensive knowledge of horror film culture, I crafted a timeless identity that harkened to the iconic typography, colors, patterns, and voice of the macabre genre while retaining a fresh and inviting energy that is essential for a thriving coffee shop.

Possessed by a new

TYPE OF MENU

Stitching together my passion for typography, and my extensive knowledge of coffee mixology, I designed eye-catching signature and themed menu collections.

SEASONALLY THEMED MENUS

Fall 2023 Menu Board

Winter 2023 Menu Board

Spring 2024 Menu Board

Fall 2024 Menu Board

Designing & directing partner

EVENTS

Marketing teams from studios like Lionsgate, Paramount, and Universal reached out to collaborate on promoting their upcoming horror films because of our relationship with horror fans. The developed brand identity also aligned with the studio’s professional marketing. I created custom drinks based on each film and offered them for a limited weekend. The success of these partnerships skyrocketed the success and engagement of Horror Vibes Coffee.

Production Company Partners